Google Ads Agency London

“Google Ads without strategy is guesswork. We make every click count.”

– Roar Digital

 

72% lower CPA on average
3x higher-quality leads
Trusted by Hamptons, The Curling Club, FTH and many more.

 

Google ads logo on a blue background used to show ppc manager tasks.

Why Use a Google Ads Agency?

Managing Google Ads in 2025 is more complex than ever. Rising CPCS, AI-driven bidding, and shifting search behaviours mean wasted spend is a constant threat.

And yes, you can do it yourself. We’ve got tons of resources on our blog to support you. But the real question is: Do you have the time and tools to do it right?

Working with Roar Digital means getting:

  • Data-driven strategies backed by years of platform expertise
  • Cutting-edge automation and hands-on optimisation
  • A relentless focus on business-aligned results

We fix poor conversion rates, stop budget bleed, and optimise for high-intent leads, not just clicks. Whether you’re scaling or struggling with low-quality leads, we help you spend less and convert more.

Stop wasting budget. Start seeing results.

Consistently rank in the top 3 spots on Google without waiting.

Google Ads can boost your leads as soon as you press live.

Where Google Ads Can Help

Whether you’re looking to generate more leads, boost sales, or fill bookings, a well-optimised Google Ads campaign puts your business in front of the right people at the right time.

1. Turn clicks into customers – Perfect for lead generation across finance, legal, B2B and service industries.

2. Increase eCommerce sales – From small brands to enterprise retailers, we optimise campaigns for maximum ROI.

3. Drive event sign-ups – Promote webinars, conferences, and live experiences with targeted ads.

4. Fill appointment slots – Ideal for service businesses, activity bookings, and local trades.

5. Scale SaaS subscriptions – Get more trial sign-ups, demos, and long-term customers.

No matter your industry, we make your ad budget work harder.

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Our work

Real Results, Not Promises

Case Study: The Curling Club, Southbank

Challenge: Boost corporate and public bookings for a seasonal venue in London with a bespoke Google Ads campaign.

  • Developed conversion focused-landing pages with continuous optimisation.
  • Conducted comprehensive keyword research.
  • Implemented advanced audience targeting with lookalikes and remarketing.
687%
Increase in Conversion Value
73.3%
Decrease in Cost per Click

Our Google Ads Management Process - Built to Perform

Comprehensive account & market audit to uncover gaps, missed opportunities and quick wins.

  • Granular keyword research, smart audience & geo targeting, and extension build‑out.
  • Fine‑tuned bidding strategies and budget allocation that align with your commercial goals.
  • Performance Max campaign implementation to maximise reach across all Google channels with AI‑driven creative, bidding and targeting.
  • Remarketing lists & segmentation ready, so high‑value visitors keep seeing you across Search, Display & YouTube.
  • Deploy intent‑driven campaigns with conversion‑focused ad creative & extensions.
  • Full campaign setup: ad groups, ads, keywords, negative lists, conversion tracking & tagging.
  • Go live with confidence – every click and conversion tracked from day one.
  • Always‑on A/B & multivariate testing of ads, audiences and landing pages (layout, copy, buttons, forms) for a 360° CRO approach.
  • Daily performance checks to adjust bids, add negatives, and eliminate wasted spend in real‑time.
  • Landing‑page UX and speed tweaks to squeeze every extra per cent of conversion rate.
  • Transparent monthly dashboard + narrative report spelling out results, learnings and next moves.
  • Action plan for the coming month grounded in real‑time analytics.

Uncover Your Wasted Ad Spend

Want to know exactly where your budget is leaking and how to fix it fast? Our Benchmarking Audit reveals the blind spots holding your campaigns back.

Green bullseye in white with roar logo in the centre.

Why Choose Us?

ROAR DIGITAL TYPICAL AGENCY
✅ Local sector knowledge ❌ Generic targeting
✅ Conversion-obsessed landing pages ❌ Focus on traffic only
✅ Multi-channel PPC experts ❌ Siloed approach
✅ Transparent reports & strategies ❌ Vague metrics

 

Ready to Lead Your Market?

Get started with a free strategy call,  limited slots available.

FAQs

Yes, with our expert strategy and campaign oversight, a Google Ads agency helps you maximise ROI and reduce waste.

Absolutely. Even with a limited budget, you can generate qualified leads when campaigns are built around high-intent keywords.

Budgets vary, but we typically recommend starting from £500–£1,500/month, depending on competition and goals.

Yes, but many businesses waste spend without advanced optimisation or data analysis.

Without proper targeting and strategy, costs can add up quickly. You need ongoing refinement to stay efficient.

Speak to our Google Ads team

We have experience providing exceptional results across Europe, bringing leads to clients in the UK property market, corporate hospitality and international villa rentals. Speak to a member of our team today.

Contact us