Email marketing agency London

Email marketing services: How we work

1. Audit & discovery

We review your current platform setup, list health, deliverability history and past campaign performance. Most accounts have quick wins waiting to be unlocked before we even send a single email.

2. Strategy & roadmap

We build a 90-day strategy aligned to your commercial goals, whether that’s revenue, lead generation, retention or re-engagement. You’ll know exactly what’s being sent, to whom, and why.

3. Build & launch

Our team handles copywriting, design, segmentation, scheduling and technical setup. A/B testing is built into every campaign from day one, not bolted on afterwards.

4. Optimise & grow

We report on the metrics that matter — open rates, click-through rates, revenue attributed and list growth — and use that data to improve every subsequent send. Campaigns get sharper over time, not stale.

Full strategy development

• We will conduct an in depth analysis of your business objectives, target audience, and current marketing status.
• Develop a strategic plan that aligns with your unique business needs and KPIs.
• Constant communication about your goals (e.g. brand awareness, sales, lead nurturing), so you can monitor your performance.

Campaign management

We will handle all end-to-end campaign management from planning, scheduling, execution, monitoring to reporting:

• Develop detailed campaign plans with content calendars for each target area.
• Oversee creation and deployment of emails, ensuring the highest standards for each email.
• Through campaign monitoring in we can make adjustments for optimisation.
• We constantly conduct A/B tests to compare email elements and maximise effectiveness overtime.

Email marketing platforms we work with

We work across all major email marketing platforms, so you’re never locked into a tool that doesn’t fit your business. Whether you’re running e-commerce flows in Klaviyo, scaling B2B outreach through Apollo.io, or managing complex CRM workflows in Salesforce, our team knows the platform inside out before we touch your account.

Klaviyo

Our go-to for e-commerce brands. We build revenue-generating flows, including abandoned cart, post-purchase, win-back sequences and browse abandonment. Klaviyo’s segmentation depth means every send reaches the right customer at the right moment.

Mailchimp

Ideal for growing businesses that need reliability and simplicity. We handle full account setup, audience segmentation, template builds, and campaign scheduling — making Mailchimp work harder than most clients thought possible.

MailerLite

A powerful, cost-effective option for SMEs and content-led brands. We use MailerLite for newsletter programmes, lead magnet delivery, and automated welcome sequences that convert subscribers into customers.

Apollo.io

Our preferred platform for B2B prospecting and outbound email. We build targeted contact lists, manage sending domains, and run sequenced outreach campaigns that generate qualified pipeline without damaging your domain reputation.

Patch Retention

Specialist retention tooling that we use for brands focused on reducing churn and increasing customer lifetime value. Particularly effective for subscription businesses and repeat-purchase e-commerce.

Zoho & Salesforce

For businesses with more complex CRM requirements, we integrate email marketing directly into your existing Zoho or Salesforce setup, ensuring your campaigns and customer data work as one.

Don’t see your platform?

We work with all major tools. If you’re already using something, we’ll work with it. If you’re choosing for the first time, we’ll recommend the right fit for your goals and budget.