Generative Engine (AI) Optimisation

Generative Engine Optimisation (GEO) is a marketing strategy designed to optimise your website for ranking across AI-driven search engines, known as generative engines. This covers both search summaries (Google) or chatbots (Chat GPT).

User behaviour is changing, whether that be searching for products or services directly in ChatGPT, or using Google AI search page summaries.

It is therefore becoming increasingly important to target AI placements. We have developed a comprehensive strategy targeted at gaining these placements, built upon the strong core foundation of our SEO service:

  • High-Quality Content: Ensure content is informative, well-researched, and valuable to users, making it more likely to be used by AI-driven engines.
  • Structured Data: Implement schema markup to help AI understand the context and structure of your content, enhancing its visibility in search results.
  • Optimise for Natural Language: Write content that mirrors natural speech patterns and commonly asked questions, aligning with how users interact with AI systems.
  • Regularly Update Content: Keep your content fresh and relevant by updating it regularly to reflect the latest information and trends.
  • Incorporate Visual Elements: Use images, videos, and infographics to make your content more engaging and comprehensive, appealing to both users and AI.
  • Focus on User Intent: Understand and address the specific needs and queries of your audience to create content that directly answers their questions.
  • Improve Content Readability: Use clear, concise language and well-organised formatting to make your content easy to read and understand.
  • Leverage Internal Linking: Connect related content within your website to help AI engines navigate and understand the breadth of your information.
  • Optimise for Semantic Search: Tailor your content for semantic search queries, which are often longer and more conversational than text-based searches.
  • Many more strategies include; using an authoritative style, use of statistics, citing sources, using quotes and identifying unique words / terms.

Benchmarking

Due to the rapidly evolving nature of AI, industry-accepted benchmarking standards have yet to be established. We have invested in developing our own reliable benchmarks by replicating the methods used by Google to generate their AI summaries.

We believe in the Power of AI

More about GEO

As a relatively new concept, we have put together the following frequently asked questions.

Generative Engine Optimisation (GEO) focuses on optimising content for AI-driven search engines that generate responses by combining information from various sources. Unlike traditional SEO, which targets keyword rankings on conventional search engines, GEO aims to create content that is both user-friendly and algorithm-friendly for these advanced AI systems.

Generative engines (GE) use AI algorithms to analyse user queries and generate responses by pulling information from multiple sources, ensuring more comprehensive and relevant results.

Implementing GEO strategies can enhance your website’s visibility in AI-driven search results, improve user engagement by providing more relevant content, and give you a competitive edge in the evolving digital landscape.

Optimising content for generative engines involves creating high-quality, relevant content, using structured data, incorporating natural language processing techniques, and regularly updating the content to align with the latest AI algorithms.

Informational articles, how-to guides, product descriptions, and FAQ pages benefit most from GEO practices as they provide valuable information that AI-driven engines can use to generate accurate and comprehensive responses.

The success of GEO efforts can be measured using our bespoke AI benchmarking, which has been designed to replicates how Google generate their AI summaries. Additionally, the more ‘traditional’ metrics such as increased organic traffic, higher user engagement rates, and better conversion rates can also be used.

Our work

Property client

Through applying our GEO framework, including focusing on semantic searches and widespread schema, 75% of benchmarked searches ranked in the top-3.

  • Structured snippets targeting user questions
  • Content targeting semantic search terms
  • Focus on referencing direct value
275
Top-3 results
3.9
Rank across 369 searches

Get in touch

Our team will be happy to tell you more about this new service and provide insight to how you company is currently performing.

Contact us