Why hire a 1:1 PPC manager

Updated for 2024 – Using Meta AI and Google AI in PPC Campaign Management

Why is a 1:1 Manager important when Hiring a PPC Management Agency?

A dedicated PPC manager is crucial for successful PPC management, as they offer a personalised service that results in better ROI.

Unlike constantly speaking to different representatives, a dedicated PPC manager provides a single point of contact for all PPC needs, with a deeper understanding of the business, competitors, and target audience. This knowledge enables the manager to create tailored PPC strategies that are more effective and lead to better ROI for the business.

If you want to take your PPC campaigns to the next level, consider hiring a dedicated PPC campaign manager.

PPC (Pay-per-click) advertising is a popular and effective way for businesses to reach their target audience and promote their products or services. However, managing a PPC campaign yourself can be a complex and time-consuming task. This is why many marketers choose to hire a PPC management agency to manage their campaigns.

Building, managing and running a PPC campaign is a lot of work. It takes time and resources for all the keyword research, writing the ad copy and setting the schedule for how often your ads should show and in what locations.

You can even target a specific area right down to the postcode.

PPC management is key to a successful campaign. It offers you a competitive advantage over those managing PPC themselves, it results in a better ROI, due to your budget being spent more efficiently and the specific experience and expertise that comes from hiring a dedicated PPC campaign manager is unparalleled.

Having a dedicated PPC manager means you always have access to 1:1 support.

You are always a priority

No more being pushed around from person to person and speaking to a new face every time you inquire about your campaigns. You always know who you’re talking to.

The best agencies will always assign you a dedicated PPC campaign manager, this will be the one person that you contact and have meetings with throughout the length of your contract.

When you don’t have a dedicated PPC manager, you can end up speaking to multiple people at the PPC agency and you have to explain yourself every time to a new person and you miss out on the depth and relationship that comes from getting to know a single person.

Better for your campaigns

Your campaigns will be more nuanced, reflect the complexities of your business offering when you are working with a dedicated PPC manager. This person will get to know you and your business on a level that can’t be achieved when you are just one of many clients in a big PPC management agency.

Personalised reporting

As you build a relationship with your PPC manager, they will learn which metrics are most important to you. Of course, everyone cares about leads and conversions but there might be a specific search query that shows higher buying intent that you want to focus on.

When dealing with different PPC account managers every month you’ll only be shown a generic report and have to ask again and again to find the detailed information you are looking for. With a dedicated PPC manager you can access a personalised report that focuses only on what matters to you and not all the background noise.

The difference between a good PPC manager and a great one is their attention to detail.

You can go very granular when running a PPC campaign, you can select which postcodes to target, which times of day and which search queries to exclude so you are only targeting your ideal client.

Your dedicated PPC manager will research, design and build you campaigns with all this in mind but there is no substitute for experimentation. Your PPC manager will watch your account and make changes to the different factors to fully optimise the campaigns. The greater attention to detail they have the more successful your campaign will be.

You don’t want a PPC management agency that sets up your account and then only looks at it when reporting to you.

[Roar] has done an amazing job looking after us.
The level of support we received from Roar was unparalleled
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First class service, consistently excellent.

AI Update:

While 2023’s word of the year was not AI, it was to us. With all major platforms announcing their own AI platforms and models it was hard to miss. But in case you did, here’s a summary and how you can use them in your PPC management:

  • ChatGPT receives 10 million queries everyday (July 2024). Whether you’re using it to check your ad copy, generate a list of locations or to help you structure your campaign. ChatGPT has been a staple in the list of AI’s this year.

  • Meta AI was released in October of last year and what a splash it made. Read more about the details of Meta AI in our blog. Could you use the new meta AI to help with Facebook and Instagram ad management?

  • Google announce their new language model ‘Gemini – Google AI’. Bigger and better than ever, Gemini is a multimodal model that has already started appearing in Search and will soon grace the rest of our devices. The new model will shake up how we use AI as it will be able to read images, videos and generate content faster than the previous language models.

How to Choose a PPC Agency?

The most important thing when searching for a PPC management agency is that the agency you hire aligns with your business values and goals.

You should feel comfortable talking to them and be able to see that they understand the specific needs of your business.

  1. Look for experience: Choose an agency that has experience working with businesses in your industry or in similar fields.

  2. Check their credentials: Look for agencies that are Google certified and have a proven track record of success. Testimonials and reviews are a great place to start.

  3. Ask for references: Ask the agency for references and speak to their past clients to get a better understanding of their experience working with the agency and how they approach different industries.

  4. Consider communication: Choose an agency that communicates clearly and frequently, providing you with regular updates on the progress of your campaigns.

If you are looking for a new dedicated PPC manager, ROAR should be your first stop. You’ll instantly be assigned an account manager who will stay with you throughout the length of your contract.

Experts in their field, your PPC manager will work with you to develop a tailored PPC strategy that meets the goals that matter most to you. Find our More.


Considering hiring a PPC manager is a difficult decision to make, do you hire a freelancer who may be overworked? A large marketing agency who have experience but to whom you may not be a priority or do you aim for an agency with dedicated account managers where you always know who you’re talking to?

Hiring a 1:1 PPC manager means your account is always at it’s most optimised, your ROI is high and you feel confident in the people you are working with.

What does a PPC Manager do?

A PPC campaign manager will optimise and manage your paid search account. They will work you (the client) to research and build an account that targets your specific goals. A PPC campaign manager is there to answer your questions, manager your account and ensure that your campaigns are working best for you and bringing in the right leads.

A PPC management agency is a marketing agency that specialises in PPC. They run paid media campaigns for their clients that can include search ads (such as Google ads or Microsoft) or paid social, advertising on Facebook, Instagram and other social media platforms. All with the goal to bring targeted traffic to the client’s website to increase leads.

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