Make sure AI chooses you

Being featured in AI overviews or recommended by ChatGPT isn’t luck or chance; it’s the result of a carefully planned strategy. That marketing strategy, called Generative Engine Optimisation, ensures your content and brand are visible to AI, just like SEO makes you seen by Google.

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What is GEO?

GEO (Generative Engine Optimisation) is the marketing strategy that ensures AI can read your website and recommend it in the search results. It follows a similar process to SEO, but instead of boosting your Google organic ranking, it boosts your ranking with AI tools and models.

Almost 50% of Google searches now feature AI-generated summaries. Pulling answers directly from websites without users needing to click. These “zero-click” results mean even high-ranking pages can be completely bypassed.

If your content isn’t structured for AI to understand and select, you risk fading from view even if your SEO is strong.

That’s not because you’re being outranked… you’re being overlooked by AI.

Search is evolving fast. SEO still plays a vital role in getting your site indexed and relevant, but it’s no longer the whole story. To stay visible and competitive, you need both SEO and GEO working together.

Cut through uncertainty with a clear AI plan.

An expert audit is the first step to being the brand that AI recommends.

AI visibility audit

User behaviour is changing, whether that be searching for products or services directly in ChatGPT, or using Google AI search page summaries.

Why GEO Needs More Than Just Keywords

Search engines aren’t just indexing web pages: they’re summarising them, reinterpreting them, and placing them directly into AI-generated answers. To secure these placements, your content needs more than keywords and backlinks. It needs structure, clarity, and intent.

We’ve developed a proven approach to GEO that’s layered on top of strong SEO foundations that’s designed to make your content not just searchable, but selectable by AI.

Structuring Content for AI Visibility

AI tools like Google’s SGE (AI Overviews) and ChatGPT don’t just scrape your website, it interprets it. That’s why we use structured data like schema markup to clearly define your content, making it easier for AI to extract and present the right messages. This technical layer helps your brand show up where it matters most.

Writing the Way People Search

Modern search is conversational. People ask AI tools specific questions and we shape your content to answer them. By aligning copy with natural language and user intent, we ensure your pages respond to real queries in the format AI prefers. It’s about relevance and readability.

Creating Content AI Wants to Use

We focus on depth, authority and clarity.
Ensuring every page is informative, well-researched, and regularly updated. Whether it’s using stats, expert quotes, or strong visual elements, we make content that’s genuinely useful and signals credibility to generative engines.

Benchmarking

Due to the rapidly evolving nature of AI, industry-accepted benchmarking standards have yet to be established. We have invested in developing our own reliable benchmarks by replicating the methods used by Google to generate their AI summaries.

Is GEO right for me?

SEO is still essential, but it’s no longer the whole story. It gets your site indexed and relevant, but GEO is what helps it appear in AI-generated search results. To stay fully visible as search evolves, you need both to work together.

That depends on your existing content and structure. In some cases, we’ve seen improvements in AI visibility within weeks of implementation. Our audits will highlight the fastest wins, so we know where to focus first.

Because traditional SEO alone doesn’t guarantee your content is chosen by AI tools like Google’s SGE or ChatGPT. GEO bridges that gap. Structuring your content so it’s readable by machines and trusted by users.

We focus on ensuring your site is readable by all major AI platforms, Google SGE (AI Overviews), ChatGPT, Bing CoPilot and more. This also means we work with all website builders, whether you’re hosted on WordPress, Squarespace or something completely custom.

Some basics, yes, but GEO involves technical structure, semantic content planning and AI benchmarking. Our service gives you the clarity, tools and execution to do it right, without trial and error.

Dark blue background showing a ranking dial and bar graph. Showcasing the AI ranking tool developed by roar.

Our work

UK Estate Agent

Through applying our unique GEO framework, including focusing on semantic searches and widespread schema, 75% of benchmarked searches ranked in the top 3 and frequent presence in AI overviews on Google.

  • Structured snippets targeting user questions
  • Content targeting semantic search terms
  • Focus on referencing direct value
275
Top-3 results
3.9
Rank across 369 searches
Make AI choose you

Don't let AI decide who see's your brand

Search is changing fast, and it’s not always clear how your brand fits into the AI-driven landscape. You might be doing everything right with SEO, but still not showing up where it counts. GEO takes the guesswork out of your visibility.

AI insights

Why can’t I rank in AI Overviews?

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