User behaviour is changing, whether that be searching for products or services directly in ChatGPT, or using Google AI search page summaries.
It is therefore becoming increasingly important to target AI placements. We have developed a comprehensive strategy targeted at gaining these placements, built upon the strong core foundation of our SEO service:
- High-Quality Content: Ensure content is informative, well-researched, and valuable to users, making it more likely to be used by AI-driven engines.
- Structured Data: Implement schema markup to help AI understand the context and structure of your content, enhancing its visibility in search results.
- Optimise for Natural Language: Write content that mirrors natural speech patterns and commonly asked questions, aligning with how users interact with AI systems.
- Regularly Update Content: Keep your content fresh and relevant by updating it regularly to reflect the latest information and trends.
- Incorporate Visual Elements: Use images, videos, and infographics to make your content more engaging and comprehensive, appealing to both users and AI.
- Focus on User Intent: Understand and address the specific needs and queries of your audience to create content that directly answers their questions.
- Improve Content Readability: Use clear, concise language and well-organised formatting to make your content easy to read and understand.
- Leverage Internal Linking: Connect related content within your website to help AI engines navigate and understand the breadth of your information.
- Optimise for Semantic Search: Tailor your content for semantic search queries, which are often longer and more conversational than text-based searches.
- Many more strategies include; using an authoritative style, use of statistics, citing sources, using quotes and identifying unique words / terms.
Benchmarking
Due to the rapidly evolving nature of AI, industry-accepted benchmarking standards have yet to be established. We have invested in developing our own reliable benchmarks by replicating the methods used by Google to generate their AI summaries.
