Our work

Paid Social: Meta Ads

This London and Manchester-based curling events company had two primary objectives: increase brand visibility across both cities and drive ticket sales for their curling experiences — targeting individual customers and high-value B2B group bookings alike. Through a tailored Facebook and Instagram ad strategy, we optimised campaigns to reach the right audiences, drive ticket purchases, and secure high-value group bookings.

Key Results

£16500
in purchase value
400%
ROAS
1.4%
conversion rate

The B2B London campaign delivered the highest purchase value and ROAS, contributing significantly to overall revenue generation. Our B2C campaigns across Manchester and London also performed well, with strong engagement and conversion, but the B2B campaign outperformed the others in terms of return on investment.

The conversion rate of 1.4% reflects solid performance across the campaigns, indicating effective targeting and engagement, with opportunities for further refinement.

Our strategy was centred around optimising Facebook and Instagram ads for both B2C and B2B audiences. We focused on aligning campaigns with conversion value rather than just generating leads. The goal was to increase brand awareness, engage users, and optimise for purchases, ensuring maximum ticket sales for the curling events.

Key Elements:

  • Targeted campaigns based on B2C (Manchester & London) and B2B groups

  • Prioritised purchase conversions over leads, focusing on high-value instructions

  • Tested various creative assets, including carousel ads, videos, and images

531146

people reached

Execution

  • Campaign Targeting: We segmented audiences into B2C and B2B groups across key cities (Manchester & London) to maximise local relevance.

  • Creative Asset Testing: We tested different creatives to determine which format—static images, carousels, or videos—performed best for conversions.

  • Landing Page Optimisation: We focused on improving the landing page experience to boost conversion rates for higher-value instructions, rather than just gathering leads.

  • Budget Allocation: We adjusted the budget between high-ROAS campaigns (B2C and B2B) to ensure maximum revenue generation.

1910956

Impressions

Ongoing Efforts

The next phase of the strategy will focus on:

  • Scaling high-performing campaigns, especially in Manchester and London

  • Testing new creatives and messaging aimed at remarketing efforts to re-engage users who showed interest but did not convert

  • Refining landing page content to improve the overall conversion rate and maximise ticket sales for the curling events

  • Exploring lookalike audiences and custom conversions to increase targeting precision for high-value users.

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