Franchise Marketing Services

Maximise visibility. Generate leads.

Whether for individual locations or national reach, we ensure your franchise stands out while maintaining brand consistency.

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Our work

Home Care Franchise

As a national home care and live-in care organisation, the primary challenge was to improve the local search visibility for each of its 33 branches, ensuring that potential clients could easily find and access the specific services offered in their local area.

Developed and optimised over 200 pages and microsites targeting specific local search terms like “Homecare [location],” enhancing visibility for each of the 33 branches.
We create a comprehensive content strategy that included detailed service descriptions, compelling competitive advantages, strategic internal links, and lead generation forms to drive engagement and conversion.

181%

↑ in new traffic

33%

↑ 1st page keywords

Contact for Franchise Marketing

151%

Increase in non-brand conversions

Franchise marketing is complicated.

We specialise in SEO and PPC for franchises, boosting local and national visibility. Our AI-driven optimisation slashes wasted ad spend and maximises ROI. We ensure brand consistency while driving leads for every location. Scalable, data-backed strategies make multi-location marketing effortless.

PPC Advertising for Franchises

Pay-Per-Click (PPC) advertising is the way to go. PPC for franchises provides instant visibility to any targeted and targeted traffic. However, generic campaigns won’t cut it for franchises. You need a strategy that’s tailored to your structure—whether that’s multi-location targeting, budget allocation by region, or brand-consistent messaging.

Why PPC Works for Franchises

Immediate traffic & leads – Get in front of potential customers as soon as they search.
Precise local targeting – Reach the right audience for each franchise location.
Total budget control – Set flexible ad spend limits per region or branch.

Our Franchise PPC Approach

Tailored Strategy – We don’t do one-size-fits-all. Your franchise’s ad campaigns will be designed for maximum impact, whether you need nationwide reach or hyper-local targeting.
Geo-Targeting – Local search matters. We ensure each franchise location appears in front of customers in their specific area.
High-Intent Keyword Research – Stop wasting ad spend on irrelevant clicks. We identify keywords that convert and prioritise the most profitable ones.
Ongoing Optimisation – PPC isn’t a ‘set and forget’ strategy. We monitor, tweak, and refine your campaigns for peak performance.

Where We Advertise

Google Ads – The go-to for search & display advertising.
Facebook & Instagram Ads – Great for engaging local audiences.
LinkedIn Ads – Ideal for B2B franchise growth.

946%

Increase in ranked keywords

Franchises need both long-term growth and fast results.

PPC drives quick local traffic, while SEO builds lasting visibility. A tailored strategy ensures every location gets the right exposure through both of these marketing activities.

SEO for Franchises: Long-Term Growth & Visibility

PPC delivers fast results, but SEO builds lasting visibility. A franchise-specific SEO strategy ensures your locations rank higher on Google, making it easy for potential customers to find you.

How SEO Benefits Franchises

Better local rankings – Appear in Google Maps & local search results.
Sustained organic traffic – Unlike paid ads, SEO delivers long-term results.
Higher credibility – Ranking at the top signals trust and authority.

Our Franchise SEO Strategy

1. Local SEO for Franchise Locations

Optimising Google Business Profiles for each location.
Creating individual landing pages to rank locally.
Building local citations & backlinks to boost authority.

2. Keyword & On-Page SEO

Finding the best keywords for your industry & locations.
Optimising meta titles, headers & internal linking for search engines.

3. Technical SEO Enhancements

Improving site speed & mobile-friendliness.
Fixing broken links, crawl errors & duplicate content issues.

4. Content Marketing for Franchises

Crafting blogs, case studies & location-specific content.
Enhancing engagement with FAQs, videos & local guides.

Franchise marketing requires a dual approach—balancing national brand consistency with local-level marketing for individual franchisees. Unlike standard businesses, franchises need a strategy that aligns with corporate branding while allowing franchise locations to target their local market effectively. We implement multi-location SEO, PPC, and social media ad strategies that help franchises maintain a strong online presence at both levels.

Local customers search for businesses near them, so our strategy ensures each franchise location ranks in local search results. We optimise Google Business Profiles, create hyper-localised content, and run geo-targeted PPC campaigns to drive more foot traffic and leads. Additionally, reputation management can help franchisees get more positive reviews, boosting trust and visibility.

Yes! We offer tailored franchise marketing solutions that work at both levels.

For franchisors, we create brand-wide marketing strategies that maintain consistency across all locations.
For franchisees, we execute localised campaigns that help them stand out in their communities. Our centralised reporting dashboards ensure transparency, so both franchisors and franchisees can track performance and ROI in real time.

Franchise Marketing