Local Search Engine Optimisation, focuses on improving your business’s visibility in local search results. This strategy is crucial for businesses operating regionally rather than nationally or globally, such as estate agents, cafes and local hire businesses.
Key components of local SEO include:
- Google Business Profile Optimisation: Ensuring your GMB profile is accurate and up-to-date with your business name, address, phone number, and operating hours.
- Local Keywords: Using location-specific keywords in your website content, meta descriptions, and titles to attract local traffic.
- NAP Consistency: Keeping your Name, Address, and Phone number consistent across your website, social media profiles, and local directories.
- Local Citations: Listing your business in local online directories like to improve your local search ranking.
Local SEO helps your business become easily discoverable by potential customers in your area, increasing foot traffic and building a local customer base. It’s an ongoing process requiring regular updates and monitoring to stay ahead of the competition and maintain a strong local market presence.