We created over 200 pages and microsites, with each tailored to a specific local search term, such as “Home care [location],” focusing on each of the franchise’s operating areas.
After executing a comprehensive audit and developing a strategy to enhance the local search visibility for each of their branches, we began work on creating and optimising pages with the following features:
- Detailed information about home care services in the specified location.
- Compelling reasons for choosing this provider over their competitors.
- Strategic internal links to essential pages for each branch to improve navigation and SEO.
- Integrated lead generation forms to capture potential clients.
- Clear and accessible contact information for each branch.
