Search Radar is Roar’s brand-new free tool for checking how visible any business is on Google and inside AI assistants, scored out of 100. It reads live search results, not estimates, works out the commercial searches that matter to you, and shows what AI actually says about your brand. Type in a website and get an honest read on where you show up, where you don’t, and whether AI would recommend you.
Your business can rank well on Google and still be close to invisible when someone asks an AI assistant for a recommendation. Those are now two separate questions, and most tools only try to answer the first one, usually by guessing. Search Radar answers both, using real data, and gives you a single AI visibility score out of 100.
Here’s the part that catches people out. Google Search Console and Google Analytics won’t show you this. They track clicks and sessions after they’ve happened. Neither tells you where you’re visible, where you’re not, or what an AI assistant thinks of you. As of June 2026, Search Console has started reporting impressions inside AI , which is a genuine step forward, but it still can’t show your competitive position or whether AI would put you forward as an option.
That’s the gap Search Radar closes. You can run a free check on any website in minutes.
This piece covers what it checks, why the data is real rather than modelled, what makes the AI section different, and why we built it.
What is Search Radar?
Search Radar is a free tool that shows how visible any business is on Google and inside AI assistants, scored out of 100.
You type in a website, it reads live search results, and it works out where that business shows up, where it doesn’t, and how AI describes it. There’s no setup, no login, and no data export.
You can run it on your own site or a competitor’s. It takes a couple of minutes and gives you a plain read on your visibility, not a wall of metrics you then have to interpret. The score out of 100 is the headline, and underneath it sits the detail: your real rivals, your local presence, your paid and organic showing, and the AI picture.
The point is speed and honesty. A junior marketer can run an audit in the time it takes to make a coffee. A senior one can pull a competitor’s report before a pitch and know exactly where the gaps are. Same tool, same real data, no gatekeeping.
Why can’t your current tools show you this?
Google Search Console and Google Analytics only measure what’s already happened. They count clicks, sessions and impressions on your own website. Neither shows where you sit across the wider search results, how you compare to your competitors, or whether an AI assistant would recommend you. For most marketing teams, that’s a real blind spot.
Analytics tells you what people did after they landed on your site. Search Console tells you which of your own pages picked up impressions and clicks. Both are useful, and both are backward-looking. They can’t tell you about the searches where you never appeared at all, which is exactly where you’re losing customers to someone else.
There’s a newer wrinkle too. In June 2026, Search Console added a report for impressions inside Google’s AI features, so you can finally see when your own pages turn up in an AI Overview. That’s progress, and worth turning on. But it only covers your pages, only counts impressions, and only looks at Google’s own AI surfaces. It won’t show you your competitive position, it won’t cover assistants like ChatGPT or Gemini, and it can’t tell you whether AI would name you when a buyer asks for the best option.
Ranking on Google was the whole game for twenty years. It isn’t any more. When a growing share of searches get answered by an AI summary before anyone clicks a link, the question shifts from “where do I rank” to “am I even in the answer”. Your current tools weren’t built for that question. Search Radar was.
Is your visibility data real or estimated?
Search Radar’s data is real, not modelled. It reads the actual Google results a customer would see, rather than estimating what your rankings probably look like from a historical database. Most visibility tools infer your position from data they collected earlier. Search Radar checks the live page, for the searches that matter to your business, in the location you actually operate.
This matters more than it sounds. A modelled ranking is an educated guess based on averages and old crawls. It can be weeks out of date, and it rarely accounts for the personalised, local and AI-shaped results a genuine customer sees today. When you’re making budget decisions off that data, you’re making them off an approximation.
Two things make Search Radar’s picture accurate:
It works out what you actually sell
An AI model reads your site and infers the realistic commercial searches a buyer would use, then checks whether you show up for them. You’re measured against the queries that bring in business, not a generic keyword list.
It knows where you are:
Your location comes from your own Google listing, so “near me” style visibility gets judged in the right town rather than guessed. For any business that serves a local area, this is the difference between a useful score and a meaningless one.
The result is a report you can act on the same day, because it reflects the search results as they stand now.
What does Search Radar check?
Search Radar checks the things that decide whether a customer finds you or picks someone else: your real competitors, your local presence, your paid and organic visibility, your basic website health, and what AI says about your brand. Each one maps to a moment where a potential customer could quietly choose a rival instead.
Here’s what sits inside a report:
Your real competitors: Directories, portals and Google’s own results are filtered out, so you see the actual businesses competing for your customers rather than a list of aggregators. That’s the competitive view Analytics can’t give you
Local presence: How visible you are in the places you serve, judged against your real location.
Paid and organic visibility: Where you show up in ads and in the standard results, so you can see which channel is doing the work and where you’re leaning on paid spend to cover an organic gap.
Website health: A basic read on the technical side, flagging issues that could be holding your visibility back.
What AI says about you: The section most tools skip entirely, covered next.
You don’t have to piece these together yourself. They arrive as one report with one score, which is the point.
What does AI say about your business?
The standout section asks an AI assistant how it describes your business, then shows what it thinks you’re good at and where you’re invisible. This is about being recommended by AI, not just ranking on Google. When a buyer asks an assistant for the best option in your field, this tells you whether your name comes up, and what it says when it does.
This is the part that surprises people most. You can have strong rankings and a healthy site, and still find that AI has almost nothing to say about you, or worse, describes you inaccurately. That’s a commercial risk hiding in plain sight, because more buyers now start with a question to an assistant rather than a search box.
Search Radar surfaces two things here: what AI thinks you’re strong at, and where you’re a blank space. The strengths tell you what’s already landing. The blank spaces tell you where to work. This is the heart of generative engine optimisation, or GEO, the practice of making your business easy for AI systems to find, understand and recommend. If you want to go deeper on the mechanics, our GEO (AI SEO) service exists for exactly this.
The tool doesn’t leave you staring at the problem, either. At the bottom of the AI section there’s a next step: a route to Roar’s guidance on making a site more AI-friendly, so a blank space becomes a to-do list rather than a worry. You can see what AI says about any business yourself in a couple of minutes.
Why we built Search Radar
We built Search Radar because the gap between Google visibility and AI visibility was going unmeasured, and no mainstream tool was reading the real thing on both fronts. We work with businesses that need to know where they actually stand, not where a model guesses they stand. So we built the check we wanted to be able to hand them.
Roar was one of the first UK agencies to offer GEO as a proper service, and this tool comes from that same conviction: AI recommendation is becoming as important as search ranking, and you can’t improve what you can’t see. The estimates the industry has relied on for years don’t cut it when the results are changing this fast.
We also wanted it to be honest. Everything in a Search Radar report is grounded in real data. If the AI analysis has an off moment, the tool refuses to save an inflated result rather than store something misleading. A score you can’t trust is worse than no score, so we’d rather show you nothing than show you a flattering lie.
And we made it self-serve on purpose. Anyone can run their own check, which means you don’t have to book a call or wait for a report to find out where you stand. That’s the version of an audit tool we’d want to use ourselves.
Run your own AI visibility check
Search visibility now has two fronts, and most teams are only watching one of them. Google Search Console and Analytics won’t close that gap, and neither will a tool built on estimates. Search Radar reads the real results on both fronts and hands you a single score to work from.
Here’s what to take away:
- You can rank on Google and still be invisible to AI, and only a tool that checks both will tell you.
- Real, live data beats modelled guesses when there’s budget riding on the decision.
- The AI section shows you not just where you rank, but whether you’d be recommended at all.
The fastest way to understand any of this is to see it on a site you know. Run your free Search Radar check now and get your Google and AI visibility scored out of 100.
Frequently asked questions
Who is Search Radar for?
Search Radar is for anyone who needs a fast, honest read on search and AI visibility. That includes marketers running an audit on their own site or a competitor’s, senior teams tracking how AI represents their brand, and business owners who want to know where they stand without commissioning a full report. It’s free and self-serve, so there’s no barrier to running one.
Is Search Radar free to use?
Yes. Search Radar is free and self-serve. You type in a website and get a full report with a visibility score out of 100, no login or payment required. It’s rate-limited to keep it usable for everyone, but there’s no cost to running a check.
Is the data really live, or estimated like other tools?
It’s live. Search Radar reads the actual Google results a customer would see at the time you run it, rather than modelling your rankings from an older database. It also works out the real commercial searches that matter to your business and checks your visibility in your actual location, so the score reflects reality rather than an average.
Which AI assistants does it check?
The AI section asks a leading AI assistant how it describes your business, then reports what it considers your strengths and where you’re invisible. This shows whether you’d be recommended when a buyer asks an assistant for the best option, which is a different question from how you rank on Google.
How often does the data refresh?
Results are cached for two weeks. That means reopening a recent report is instant and consistent, and the tool doesn’t needlessly re-run expensive checks. After two weeks, running the site again pulls a fresh live picture.
How does it identify my real competitors?
Search Radar filters out directories, portals and Google’s own results, so the competitor list shows the actual businesses fighting for your customers rather than aggregators. It’s the competitive view that analytics platforms, which only see your own site, can’t give you.
Do I need to give you access to my site or any data?
No. Search Radar reads public search results and your public website. You don’t connect Google Analytics, you don’t hand over Search Console access, and you don’t log in. You type in a URL, and it does the rest.
What’s the technology behind it?
Search Radar runs on live Google search data, with an AI model reading each site to infer its real buyer searches and analyse how it’s described. Everything is grounded in real data, and if the AI service wobbles, the tool declines to save an inflated result rather than cache something wrong. It’s rate-limited and self-serve so anyone can run their own check.
