SEO for estate agents

It’s essential to stand out on Google. With a personalised data-driven strategy your agency can rank higher on search engines and bring more customers to your website. 

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55%

↑ in YoY users

By optimising your website, you make it easier for potential clients to find your property services, whether they’re looking for a house to buy, someone to sell their property, or neighbourhood information.

Does SEO work for estate agents?

Absolutely, and here’s 2 key reasons why:

Visibility

SEO enhances your online presence, making it easier for individuals to find you, your branches and the properties on offer. By optimising your website for both users and search engines with relevant keywords and high-quality content, your agency can appear more prominently in search results.

This increased visibility means more potential clients will discover your services when searching for terms like “properties for sale in London” or “estate agents near me.”

Client acquisition

Effective SEO strategies attract a steady stream of potential buyers, sellers, landlords, and tenants.

By targeting specific keywords related to the services you offer and the local area, you can reach individuals actively looking for you.

For example, optimising your site for phrases ensures that your agency appears in front of those ready to take action. This not only boosts your website traffic but also increases the likelihood of converting those visitors into longterm clients.

46%

↑ in clicks

Experts in SEO for estate agents

Our expertise spans all areas of estate agent SEO including local SEO, keyword research, blogging, and backlink strategies.  Successfully working with renowned agencies like Hamptons, Jackson-Stops and countless others, leveraging our years of experience and specialised skills. Ensuring high rankings and quality content that resonates with potential clients.

Old building estate agent office of Jackon-stops

Our work

Jackson-Stops

Jackson-Stops is a renowned estate agency with a rich history of providing exceptional property services. During our long-term relationship with them, we have enhanced their online presence through targeted SEO strategies, significantly increasing their organic search traffic and visibility.

  • Increased data collection with accurate conversion tracking. Now having clear conversion/lead KPIs.
  • Achieved significant improvements in keyword rankings, with 2,742 keywords now ranking on Google 1st Page
55.9%
↑ in new users
260
Top 3 ranking keywords
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SEO audit for estate agents

Make sure your agency stands out online. Book an SEO audit with us today to boost your visibility, attract more clients, and stay ahead of the competition.

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Local SEO for estate agents

Why is local SEO important for estate agents?

Local SEO helps your branches become more visible in specific local areas, reducing competition for locally-focused keywords. This means when someone searches for “estate agents near me” your agency appears prominently in the search results.

Local citations

Building local citations involves listing your business on various online directories and platforms, which boosts your local search visibility.

Key platforms include:

  • Google My Business (Google Business Profile)
  • Foursquare
  • Local Chamber of Commerce websites
  • Property industry-specific directories

By listing your estate agency on these platforms like this, we will increase your chances of being found by local clients who are looking for your services.

1st

Choice for estate agents

Key service areas for estate agents

SEO Serivces

Keyword led content

Keywords are the backbone of any successful SEO strategy. Using tools we can identify business-critical keywords that your potential clients are searching for. By also focusing on search intent, we ensure the content we create answers the queries specifically, improving user experience (UX) and ranking potential.

53%

↑ in blog sessions

Blogging

Blogging is a powerful tool that when done consistently, allows you to target keywords that might be too competitive for your main pages and helps you acquire high-quality backlinks, that are essential for improving your domain authority. We will work with you to create relevant and engaging blogs specific to your agency.

Strong backlinks

Backlinks remain a critical ranking factor, especially with AI increasing the speed at which content is created, proving the quality of your content and site is more important than ever. High-quality backlinks from reputable sites boost your credibility and search engine rankings.

6%

Ranking improvement

Reviews

Reviews not only build trust but also enhance your SEO efforts. Encourage satisfied clients to leave positive reviews on platforms like Google My Business and industry-specific directories. Positive reviews can improve your local search rankings and attract more clients.

How can roar boost your SEO?

We are experts in property and estate agent SEO. Working with many agencies over the years, many of whom have long term relationships with us.

Our tailored strategies ensure your agency achieves the visibility it needs to thrive and grow.

Boost Your Visibility

Agents we work with

Estate agent SEO FAQs

SEO for estate agents involves optimising your online presence to ensure your services appear prominently in search engine results, making it easier for potential clients to find you.

SEO is crucial because it increases your visibility, helping you attract more sellers and buyers and grow your agency. It ensures your services are found by people searching for estate agents, properties, and related services online.

SEO works by optimising various aspects of your online presence, including your website content, local citations, and backlinks. This helps improve your rankings in search engine results pages (SERPs), making your services more visible to potential clients.

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