Best AI tools in 2025

Why are AI tools rising in popularity?

In short? Time, cost, and results. Understanding the basics of AI is hard, and in order to build complex tools you need to know even more than the average user. So the best AI tools help marketers streamline content creation, analyse data faster, personalise campaigns, and even improve SEO. As AI tech gets smarter and easier to use, it’s no wonder more teams are hopping on board — especially when many of the best free AI tools offer surprising power.

Best AI tools

Here are five standout tools making waves in 2025, ranked for power, usability, and marketing relevance:

1 Mark the Marketer

Mark is an AI tool who know’s he’s an AI tool. Built using CoR (Chain of Reasoning) to ensure outputs that are refined and accurate. Mark “thinks” before responding and shows you this thought process too.

In his own words:
” Unlike general AI tools, I’m built with a deep understanding of marketing strategy, campaign management, and SEO, with a distinctly British perspective (so you never have to swap out ‘optimize’ for ‘optimise’ again)”

• Use it for: SEO blogs, PPC campaigns, email funnels, content calendars, keyword strategy, and more.
• Cost: Free
• Try him for yourself: Mark the Marketer

2 Midjourney

• What it does: AI image generation.
• Use it for: Social media visuals, product mockups, creative campaigns.
• Cost: From £8/month.
• Try it for yourself: Midjourney

3 Jasper AI

• What it does: Copywriting and content generation focused on marketing.
• Use it for: Website content, email sequences, blog articles.
• Cost: From £39/month.
• Try it for yourself: Jasper AI

4 Surfer SEO

• What it does: SEO content optimiser using AI suggestions.
• Use it for: Blog outlines, SEO tweaks, keyword scoring.
• Cost: From £49/month.
• Try it for yourself: Surfer SEO

5 Synthesia

• What it does: AI video creation with avatars and voiceovers.
• Use it for: Product explainers, training videos, short-form content.
• Cost: From £22/month.
• Try it for yourself: Synthesia

Best free AI tools

These are the best free AI tools. Meaning you can get more done without draining your budget:

6 Grammarly

• Use it for: Grammar, clarity, and tone editing.
• Free plan: Yes, with upgrade options.
• Try it for yourself: Grammarly

7 Canva AI Magic Tools

• Use it for: Design, text-to-image, and auto-presentations.
• Free plan: Yes, with many AI features included.
• Try it for yourself: Canva

8 Notion AI

• Use it for: Notes, productivity docs, summarisation.
• Free plan: Yes, basic AI included
• Try it for yourself: Notion AI

9 Pictory

• Use it for: Video summaries and turning text into video.
• Free plan: Limited, good for trial runs.
• Try it for yourself: Pictory

10 Perplexity AI

• Use it for: Research, content briefs, fact-checking.
• Free plan: Yes, ideal for marketers needing fast info.
• Try it for yourself: Perplexity AI

Best AI tools for marketing

If you’re laser-focused on marketing ROI, these are the best AI tools for marketing pros:

11 HubSpot AI

• Use it for: Email marketing, CRM predictions, content ideas.
• Cost: Included in most paid plans.
• Try it for yourself: HubSpot AI

12 Copy.ai

• Use it for: Fast ad copy, product descriptions, CTAs.
• Cost: Free with basic features, premium from £36/month.
• Try it for yourself: Copy.ai

13 Writesonic

• Use it for: SEO blogs, landing pages, meta tags.
• Cost: Free limited plan, or from £16/month.
• Try it for yourself: Writesonic

14 Ocoya

• Use it for: AI-powered social media posts and scheduling.
• Cost: Free basic plan, premium from £19/month.
• Try it for yourself: Ocoya

15 Flick AI

• Use it for: AI caption writing, hashtag suggestion, scheduling.
• Cost: From £11/month.
• Try it for yourself: Flick AI

Where to find AI tools

The internet is flooded with tools – but one clever site makes it easy: There’s An AI For That.

It acts like a search engine specifically for AI. Just type in a task you want help with — whether it’s writing emails, editing videos, analysing data, or scheduling content — and it’ll instantly show you a list of AI tools built for that purpose. Genius.

You can filter results by price (free vs paid), platform (web, mobile), and even popularity. Each tool comes with a short description and a link so you can explore further without wasting time.

For marketers, it’s particularly handy. There are categories like:

• Content creation

• Social media management

• SEO and analytics

• Design and branding

The challenges of using AI tools

While AI tools can supercharge your productivity and creativity, they’re not without their quirks, and knowing what to watch out for can help you use them more effectively.

• Over-automation

Over-automation is one of the biggest pitfalls. It’s easy to get carried away letting AI write, design, and even schedule everything. But remember, your brand voice and personal touch are irreplaceable. AI should assist, not replace your creativity or strategic thinking.

• Data privacy

Data privacy is another area where caution is key. Many tools collect or process user data, and not all are created equal when it comes to compliance. Make sure any AI tool you use is GDPR-compliant, especially when handling customer data or sensitive information. A quick privacy check can save a future headache.

• Inaccuracy

Inaccuracy can also creep in, especially with tools that generate content or summarise information. AI doesn’t always get the facts right, so it’s crucial to double-check everything before hitting publish. Use AI to speed up the first draft, but keep your editor’s hat on.

• Learning curves

While many AI tools are designed to be user-friendly, some still require a bit of trial and error – or even training – to use them to their full potential. Be patient and start small; the payoff is worth it once you’re up to speed.

Keep up with new AI tools and news stories

With all the noise around ChatGPT 5, perplexity and all the changes to how AI is working with your favourite platforms, it can be hard to filter through what’s relevant and what is just click bait. Our team created a free tool that collects all the AI and marketing news together, scans through to find the top relevant stories and sends an automated slack message every few days.

Want to keep up to date without all the manual searching? Learn our the Unique AI News Summariser.

Conclusion

Whether you’re a solo marketer or part of a buzzing team, these tools can help you do more, faster. The best AI tools, especially the best AI tools for marketing, are about enabling creativity, saving time, and helping you smash those KPIs.

Not ready to commit? Start with the best free AI tools and explore from there. Let the robots handle the repetitive stuff  so you can focus on big ideas

Talk to our AI team to discuss how Mark the Marketer can help your marketing in 2025: