Image of the curling rinks at The Curling Club in the Southbank

Our work

The Curling Club

The Curling Club, a festive pop-up activity bar located on the Southbank in London, has engaged roar to boost its online presence and drive both general public and corporate bookings for Christmas parties each year.

  • Paid media (Google Ads)

Key results

356%
Increase in ROAS
25%
CTR
40%
Increase in conversion rate

The initial challenge was to research, set up, and launch the account in less than three weeks.

Our campaigns target both individual and corporate audiences with specific ads and landing pages. Our ongoing management remains critical to enhancing performance:

Building landing pages

  • Designed and developed user-friendly landing pages tailored to drive conversions. Including ongoing optimisation and experiments to test the

Keyword research

  • Identified high-potential keywords related to festive activities, curling, and events in London. Moving away from a previous reliance on branded keywords

Ad copy & creative updates

  • Tested different ad copies and creatives to determine the most effective combinations.

Bid adjustments

  • Implemented bid adjustments based on performance data to maximise ROI.

Audience targeting

  • Utilised lookalike audiences and retargeting strategies to reach potential customers more effectively
73.3%

Decrease in CPC

Results

The campaigns delivered outstanding results, significantly surpassing initial expectations and previous years’ success.

687%

Increase in conversion value

Ongoing improvements

Working with one agency over time fosters a deep understanding of your business, market, and audience, enabling more effective and tailored strategies. This long-term relationship leads to better results with optimised spend, ensuring maximum ROI and consistent growth.

Want to know more about what we do?

We are a London-based digital agency dedicated to harnessing the power of data and the latest innovative technologies to bring you real results. Interested in learning more about how we can support your growth? Get in touch with us to explore our services and discuss your Paid Media or Email Marketing requirements.

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