Walfinch SEO case study

Our work

Walfinch

As a national home care and live-in care organisation, the primary challenge was to improve Walfinch’s local search visibility for each of their 33 branches, ensuring that potential clients could easily find and access the specific services offered in their local area.

183%

Increase in users

146%

Increase in sessions

160%

Increase in keywords on Google 1st page

Creating over 200 pages and microsites, each one was tailored to a specific local search terms, such as “Homecare [location],” focusing on each of the areas Walfinch operate.

After executing a comprehensive audit and developing a strategy to enhance the local search visibility for each of their branches, we began work on creating and optimising pages with the following features:

Detailed information about homecare services in the specified location.
Compelling reasons for choosing Walfinch over competitors.
Strategic internal links to essential pages for each branch to improve navigation and SEO.
Integrated lead generation forms to capture potential clients.
Clear and accessible contact information for each branch.

181%

Increase in new traffic

Results

We have been able to significantly enhance Walfinch’s online presence, local visibility, whilst driving substantial growth in user engagement and website traffic.

33%

New page traffic share

Ongoing improvements

At roar, our SEO strategy is built on continuous effort and regular updates. We prioritise long-term partnerships to ensure sustainable growth, adaptability to industry changes, and consistent improvement in search engine rankings for our clients, such as Walfinch. This approach has helped us achieve a 33% share of new page traffic.