Every day, hundreds of marketing, AI, and tech headlines hit our screens. Some matter. Most don’t. But buried in that noise are the ideas, shifts, and signals that can help us stay ahead. That’s why we built our own AI-powered news summariser, not just to keep up with the headlines, but to cut through the noise and zero in on what truly matters.
Jump too
- Why we built this tool
- How does it work?
- Why keep up to date with AI news
- Final thoughts
- Ask us anything
Why we built this tool
The internet doesn’t have a shortage of news. It has a shortage of relevance.
Marketing and AI evolve fast, and while scanning headlines is easy, digging into what’s actually useful takes time. We wanted to cut through the volume and deliver a curated, context-aware stream of insights that actually matter to our team and our clients.
This isn’t about automating curiosity. It’s about amplifying it, freeing up our focus for deeper thinking by letting AI handle the first layer of noise.
How it works
The system runs several times a day and involves a few key stages, before it delivers a curated slack message right to our team:
• Step 1: Select the source
We choose targeted Google News URLs based on themes like “AI for marketing” or “UK digital advertising”. But as the industry grows and evolves we update the key serach.
• Step 2: Scrape the content
We extract the full text of each article (not just metadata or snippets) to make sure our AI is working with full context.
• Step 3: Upload into a database
All content is centralised, stored and time-stamped for processing.
• Step 4: AI analysis and ranking
A custom AI prompt (tailored to our business, tone, and industry focus) ranks the stories by usefulness, novelty, and relevance. The stories are ranked on a scale of 1-100, with 100 being the most relevant, likely written by one of our team and 0 not even showing up in the slack channel. Most articles we see sit between 60 and 68 in terms of relevancy.
• Step 5: Summarise
The top stories are summarised in the following format:
• One key sentence capturing the core of the story
• Follow-up information that explains why it is relevant to us and worth reading
• A URL linking directly to the original article
For example, this week it pulled up an article about optimising your website for AI for us to take a look at. If you’re curious, read about the changes here.
• Step 6: Share with the team
Every three days, the highlights are posted to a dedicated Slack channel, ready to be skimmed in under a minute.
Why keep up to date with AI news?
In a world of information overload, clarity is a competitive advantage.
This tool keeps us alert to industry shifts without becoming reactive. It feeds thinking. It starts conversations and it helps us act with more confidence and context.
More importantly, it’s built to reflect what we actually care about.
That’s the power of combining editorial judgement with AI scale. If we wanted to learn more about how AI is shaping creative design, we could shift the filters, or maybe we wanted to track the legal changes in AI usage – we could do that too.
Final thoughts
This isn’t just a newsletter: It’s a filter.
In an age where attention is fractured and information is abundant, the ability to distil relevance is a strategic advantage. Our AI-powered summariser doesn’t just help us keep up; it reshapes how we engage with information, highlighting only what’s meaningful, timely, and aligned with how we think and work.
Because being informed isn’t about reading more—it’s about reading what matters.
In an industry defined by change, this took keeps us one step ahead.
