Our work

Hamptons International

248 international property leads in 2025, averaging £918,348 per valuation. 128 more in Q1 2026 alone, averaging £976,312. SEO now drives 55% of all website conversions — up 143% year-on-year.

  • SEO

At a Glance

Hamptons International is one of the UK’s leading luxury and international estate agencies, operating across premium property markets in the UK and abroad.

A highly competitive, high-value market where organic visibility in the right searches can directly translate into seven-figure enquiries.

The strategy was designed to capture demand across both domestic and international audiences, supporting the business’s expansion into markets including Dubai and Ireland.

A full SEO strategy covering technical foundations, high-value content development, and continuous data-led optimisation was implemented across the entire site.

We have worked with the Hamptons Agency for five years. Long enough to understand the market, the business, and the buyer in a way that short-term engagements simply can’t replicate.

We worked as an extension of the client’s own marketing function, operating in weekly execution cycles and monthly strategic reviews alongside their Head of Marketing and Marketing Manager.

Hamptons International operates at the premium end of the market. With international buyers, luxury properties, and searches where a single lead can be worth close to £1 million.

When we began this work, the opportunity wasn’t being captured. Large portions of the site weren’t indexed. Content didn’t reflect how high-intent buyers actually search. And the site architecture wasn’t built to scale as the business expanded into new markets.

The result: fragmented organic performance, inconsistent traffic, and a website that was invisible in the searches that mattered most.

What we did

We didn’t optimise what existed; we rebuilt the organic strategy from the ground up across five areas.

1. Search Architecture Transformation

Sitemap and indexing issues were resolved first, immediately unlocking visibility that had been hidden. Indexed pages grew from 12,501 to over 21,000. You can’t rank pages that search engines can’t find, so fixing this produced step-change results early in the engagement.

2. High-Value Demand Capture

Premium property buyers don’t search in a straight line. We built content to meet them at every stage — from early research (“living in Marbella”) through to high-intent queries (“4-bed beachfront villa Marbella”). Targeting niche, high-value categories like villas, estates, and beachfront properties that competitors had overlooked.

3. Content & Engagement Strategy

We developed a content programme built around both lifestyle and investment-driven search intent — location guides, area profiles, and category landing pages that attract qualified audiences at volume and convert them into enquiries.

Roar content services

4. Data-Driven Optimisation

Performance monitoring was built into the engagement from day one. High-ROI keywords were prioritised in real time, underperforming content was iteratively refined, and we adapted the strategy month by month. This is what turns a one-off uplift into compounding growth.

5. Future Search Readiness

Ongoing work includes schema implementation and restructuring dated content to ensure Hamptons International maintains visibility as AI-driven search (ChatGPT, Gemini, Perplexity) becomes a meaningful source of property discovery.

The Results

Business Impact

  • SEO accounts for 55% of all website conversions
  • Conversions up 143% year-on-year (2024–2025)
  • Conversion value up 6.3% — approximately £50,000 more per valuation lead
  • 248 international leads generated in 2025, avg. value £918,348
  • 128 leads in Q1 2026 alone, avg. value £976,312

Organic Search Performance

  • Organic views ↑ 789% YoY
  • New users ↑ 977% YoY
  • Engaged users ↑ 890% YoY
  • Indexed pages +~10,000

Strategic Position

  • Dominant visibility across luxury and niche property search segments
  • Expanded organic reach into new markets — Dubai, Ireland, and beyond
  • Reduced reliance on a narrow set of competitive keywords
  • A scalable content and search infrastructure built for continued growth

Year-on-year growth for the metrics that matter

Why It Worked

Most SEO engagements fail to move commercial metrics because they focus on rankings in isolation. This one worked because we addressed root causes, not just symptoms, and because we looked beyond vanity metrics and focused on the real business impact of SEO.

Fixing the indexing issues created immediate, large-scale visibility gains. Building content around real buyer search behaviour meant that traffic converted rather than bounced. And continuous data-led optimisation meant performance compounded month-on-month rather than plateauing after an initial uplift.

The other factor is time.
We have worked with Hamptons Estate Agents for five years, and with Hamptons International directly for more than three. That length of partnership means we understand the market, the business, and the buyer in a way that’s simply not possible on a short-term project. Our team is embedded in their marketing function — working in weekly execution cycles, holding monthly performance reviews with senior leadership, and adapting strategy in real time as search behaviour and market conditions shift.

This is the model we bring to every property client: deep sector knowledge, long-term thinking, and results that grow in value the longer the partnership runs.

Your Growth Project

Roar Digital is a London-based digital marketing agency with more than a decade of experience in the property sector. We work with estate agencies, property franchises, and real estate brands at a national and international scale as embedded partners, and not short-term suppliers.

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