SEO for estate agents

Does SEO work for estate agents?

Absolutely, and here’s 2 key reasons why:

Visibility

SEO enhances your online presence, making it easier for individuals to find you, your branches and the properties on offer. By optimising your website for both users and search engines with relevant keywords and high-quality content, your agency can appear more prominently in search results.

This increased visibility means more potential clients will discover your services when searching for terms like “properties for sale in London” or “estate agents near me.”

Client acquisition

Effective SEO strategies attract a steady stream of potential buyers, sellers, landlords, and tenants.

By targeting specific keywords related to the services you offer and the local area, you can reach individuals actively looking for you.

For example, optimising your site for phrases ensures that your agency appears in front of those ready to take action. This not only boosts your website traffic but also increases the likelihood of converting those visitors into longterm clients.

Local SEO for estate agents

Why is local SEO important for estate agents?

Local SEO helps your branches become more visible in specific local areas, reducing competition for locally-focused keywords. This means when someone searches for “estate agents near me” your agency appears prominently in the search results.

Local citations

Building local citations involves listing your business on various online directories and platforms, which boosts your local search visibility.

Key platforms include:

• Google My Business (Google Business Profile)
• Foursquare
• Local Chamber of Commerce websites
• Property industry-specific directories

By listing your estate agency on these platforms like this, we will increase your chances of being found by local clients who are looking for your services.