Ecommerce SEO agency

Ecommerce SEO positions your products in front of buyers who are ready to purchase. It builds a steady stream of high-intent traffic that doesn’t disappear when ad budgets run out.

The difference between struggling stores and thriving ones often comes down to visibility at critical moments. Customers searching for products you sell are making buying decisions right now. If your store doesn’t appear in those search results, you’ve lost the sale to a competitor who does.

Strategic ecommerce SEO delivers:

• Higher organic revenue – rank for the search terms that drive purchases, not just traffic
• Reduced acquisition costs – build sustainable visibility without relying solely on paid ads
• Better conversion rates – optimised product pages that speak directly to customer intent
• Long-term compound growth – every improvement adds to a foundation that delivers returns month after month

Unlike paid advertising, SEO builds equity. Technical improvements, optimised content, and earned authority continue working long after implementation.

At Roar Digital, our approach prioritises commercial outcomes. We align every tactic with your revenue goals, focusing on the search terms and optimisations that drive sales, not vanity metrics.

Shopify

Shopify is a powerful platform, but its out-of-the-box SEO capabilities have limitations. Theme constraints, duplicate content issues, and restrictive URL structures can hold stores back. We solve these challenges by working within Shopify’s framework to improve collection-page indexing, optimise site speed, implement advanced structured data, and unlock SEO features that standard setups miss. Our team knows how to push Shopify’s boundaries without compromising functionality or user experience.

WooCommerce

Built on WordPress, WooCommerce offers unmatched SEO flexibility. We leverage this advantage to create highly optimised product architectures, implement custom schema markup, and build content strategies that integrate seamlessly with your store. From technical configuration to on-page refinement, we ensure WooCommerce stores maximise the platform’s inherent SEO strengths while avoiding common pitfalls like plugin conflicts and performance issues.

Magento (Adobe Commerce)

Magento powers some of the world’s largest ecommerce operations, but its complexity brings unique challenges. Large catalogues, slow page speeds, and indexation issues can cripple performance if not handled correctly. We specialise in tackling these enterprise-level problems, optimising server configurations, streamlining site architecture for massive inventories, and ensuring critical pages receive proper crawl budget allocation. Our technical expertise ensures Magento stores perform at scale.

BigCommerce

BigCommerce offers robust built-in SEO features, but unlocking its full potential requires deep platform knowledge. We enhance product visibility through advanced structured data optimisation, refine category hierarchies for better internal linking, and implement strategies that leverage BigCommerce’s native capabilities. Our approach ensures your store stands out in competitive markets while maintaining the platform’s performance advantages.

A Strategy built around commercial outcomes

Most agencies focus on rankings and traffic. We focus on what drives revenue. Every campaign is shaped around your goals, whether that’s increasing average order value, improving conversion rates, or scaling into new markets. We don’t chase vanity metrics. Our SEO targets high-intent keywords that attract buyers, not browsers, so every pound spent contributes directly to sales growth.

Transparent, data-driven process

You’ll always know what we’re doing and why. From day one, we set clear KPIs linked to your business objectives and provide transparent reports showing how SEO performance impacts revenue. Our custom dashboards track what matters most: organic revenue, conversions, and ROI from both search engines and LLM’s. We communicate proactively, highlighting opportunities and challenges before they arise so you’re always confident in your campaign’s direction.

Trusted by ambitious UK and international brands

We work with brands across competitive sectors. Our clients range from fast-growing businesses to established retailers operating across multiple markets. Whether you are scaling a Shopify store, managing a large product catalogue, or expanding internationally, we bring the technical expertise and strategic insight needed to deliver measurable growth.