Key Benefits of Effective Remarketing:
Increased Brand Recall: Repeated exposure keeps your brand top-of-mind, improving recall when users are ready to convert.
Higher Conversion Rates: Targeting users who have already shown interest increases the likelihood of them enquiring or making a purchase.
Cost-Effective Advertising: Remarketing ads often have a lower cost per click (CPC), making it a budget-friendly option and can work well alongside other campaigns.
Customised Messaging: Tailor your ads to user behaviour, ensuring relevance and engagement, this can be segmented based on what users already know about your business or how they have engaged before.
Enhanced ROI: Focus on an already interested audience to maximise your return on investment
Customisable Remarketing Solutions
Roar offers a range of remarketing solutions tailored to your business:
- Standard Remarketing: Show ads to past visitors as they browse other sites on the Google Display Network.
- Dynamic Remarketing: Display ads featuring the exact products or services users viewed on your site.
- RLSA (Remarketing Lists for Search Ads): Customise search ad campaigns for those who have previously visited your site.
- Video Remarketing: Engage users on YouTube and Google’s video partners with tailored video ads.