Hamptons International, a leading estate agency, sought to enhance its online presence, ensuring that its high-value properties reached the right audience. Faced with challenges in visibility, organic traffic growth, and keyword rankings, they partnered with us to implement a comprehensive SEO and content strategy.
Strategy
Our approach focused on technical SEO enhancements, content-driven engagement, and data-backed optimisation to drive sustainable growth.
Our actions
- Technical SEO fixes – Addressed sitemap and indexing challenges.
- Keyword-focused content – Created high-value pages for luxury property searches.
- Internal linking enhancements – Improved site navigation and ranking.
- Data-led optimisation – Continuously refined content strategy based on performance analytics.
Detailed strategy
Technical SEO optimisation
- Fixed sitemap errors, increasing indexed pages from 12,501 to 21,129.
- Ensured critical pages were correctly indexed to boost visibility.
- Enhanced site speed and user experience to improve engagement.
Content-centric excellence
- Developed SEO-optimised property guides to attract niche buyers.
- Focused on high-value property categories, including:
- Beachfront properties
- Luxury villas with private pools
- Châteaux and estates
- Published “living in [area]” guides, offering buyers insights into lifestyle and investment potential.
Intelligent internal linking
- Integrated Related searches into property pages for improved navigation and sitewide rankings.
Data-driven insights
- Implemented a performance monitoring framework to refine strategies in real time.
- Prioritised high-ROI keywords and content updates based on traffic trends.
