Our work

Hamptons Estate Agents

Hamptons Estate Agents, a leading estate agency, approached us with the objective of enhancing their paid media performance.

With a legacy account heavily skewed towards brand terms, they sought a more efficient and expansive digital strategy. Our collaboration focused on restructuring their paid media accounts to improve spend efficiency, increase account reach, and optimise performance.

Key Results

Our primary goal was to enhance account performance by addressing the over-dominance of brand terms and expanding the keyword reach.

Detailed strategy execution:

Account audit and analysis:

  • Identified an over-dominance of brand terms.
  • Suggested enhancements for keyword density and geographic granularity.

Account restructuring:

  • Improved relevancy and Quality Score.
  • Increased keyword reach beyond brand terms.

Brand campaign optimisation:

  • Focused on improving Quality Score.
  • Reduced brand spend while increasing conversion volume.

Non-brand campaign development:

  • Implemented high-performance elements from existing campaigns.
  • Expanded keyword density and geographic reach.
673.9%

Increase in conversion value

Results

We have been able to significantly enhance Hamptons’ online presence and local visibility, whilst driving substantial growth in user engagement and website traffic.

11%

More conversions

Ongoing improvements

Since taking over in January 2022, we have continued to manage and expand Hamptons’ campaigns, applying the same successful strategies across other areas of their business to drive further growth and efficiency.

Want to know more about what we do?

We are a London-based digital agency dedicated to harnessing the power of data and the latest innovative technologies to bring you real results. Interested in learning more about how we can support your growth?

Get in touch with us to explore our services and discuss your Paid Media or Email Marketing requirements.

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