Our work

FTH Hire Group

FTH Tool Hire, are a leading provider of tool hire services across England and Scotland. Previously using basic Google Smart campaigns, we rebuilt their account, increasing conversions and account registrations.

  • Paid media (Google Ads)

Key Results

500
Recurring monthly conversions
10%
Decrease in CPC
35%
Increase in CTR

Advanced tracking and data collection were at the core of these campaigns, delivering FTH with customer behaviour data and close ROI management.

Targeted campaigns & budget management:

  • Developed location-based campaigns to reach relevant audiences in each office location.
  • Allocated weekend budgets for efficient spend, during times of low competition.

Ad copy & content experimentation:

  • Continuously tested ad copy and content to find the most engaging combinations.

Remarketing campaigns:

  • Implemented remarketing to re-engage previous visitors, incorporating seasonal variations to match demand peaks.
329%

Increase in conversions

Results

After working together for more than a year, FTH have seen higher conversion rates and reduced spend. Despite the economic challenges and changing landscape, we have continue to stretch their media budget to deliver cost effective leads.

46%

Decrease in cost per conversion

Ongoing improvements

Continually engaging via our monthly meetings, we work through account metrics, highlight work to date and talk through new strategies or platform suggestions.

Want to know more about what we do?

We are a London-based digital agency dedicated to harnessing the power of data and the latest innovative technologies to bring you real results. Interested in learning more about how we can support your growth?  Get in touch with us to explore our services and discuss your Paid Media or Email Marketing requirements.

Our work

View more
View more

Contact us